CRASH identity
I designed the new identity and website for the nightclub CRASH in Trondheim.
All the businesses that have tried to run in that building have gone bankrupt. So the new owners wanted to get a kick-start by getting a sign that would get noticed in the streets.
4 months before the nightclub opened, we hung up the sign without any explanations. People started to talk and the sign started feeding their curiosity. So we suggested that they would start a facebook group where they didn't put out much info. In 2 weeks they got 1500 members on their facebook group. See CRASH on facebook
Read an interview I did about this project at Kjefta!
(Use Google translate to get a quirky translation)
Made at: HK reklamebyrå for CRASH
"I started looking at all kinds of old signs and wanted a sort of nostalgia in the logo. The idea was that people would get references to places that had been there before."
All the businesses that have tried to run in that building have gone bankrupt. So the new owners wanted to get a kick-start by getting a sign that would get noticed in the streets.
4 months before the nightclub opened, we hung up the sign without any explanations. People started to talk and the sign started feeding their curiosity. So we suggested that they would start a facebook group where they didn't put out much info. In 2 weeks they got 1500 members on their facebook group. See CRASH on facebook
Read an interview I did about this project at Kjefta!
(Use Google translate to get a quirky translation)
Made at: HK reklamebyrå for CRASH